View Austin turn during SXSW into Brand Central

Pups, Game of Thrones, and folks in banana costumes attempted to activate the bunches at South by Southwest Interactive.

The annual South by Southwest conference is a location where technology, music, and picture come of course brands appear to wedge themselves into the dialogue.
Every springtime, South by Southwest Interactive packs thought provoking panels and a few of the brightest folks into a couple of square miles in downtown Austin. So it is no wonder that the largest brands on earth set up shop round the Austin Convention Center to tempt with occasions that may go viral on Instagram or Twitter in attendees.The brand revealed futuristic notions like a smart perspiration patch which will finally cause fully customized combinations of Gatorade, plus genuine products reaching the marketplace this year.

The over the top spectacle was a bash paid for by Del Monte and hosted by Austin social media advertisement startup Gnack. Downtown Austin was filled with the run off of banana costumed revelers for hours following the event finished, making it the most idiotic brand existence I saw during the holiday, as well as the most successful.

Meanwhile Mophie cornered the market on cuteness with its #MophieRescue effort, which raised awareness for fully charged telephone batteries and St. Bernard saving. Win-win.

 

If you have never been to South by Southwest, all this might appear completely outrageous, but trust me: It Is the most interesting you will have at a technology convention.

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