Pups, Game of Thrones, and folks in banana costumes attempted to activate the bunches at South by Southwest Interactive.
The over the top spectacle was a bash paid for by Del Monte and hosted by Austin social media advertisement startup Gnack. Downtown Austin was filled with the run off of banana costumed revelers for hours following the event finished, making it the most idiotic brand existence I saw during the holiday, as well as the most successful.
Meanwhile Mophie cornered the market on cuteness with its #MophieRescue effort, which raised awareness for fully charged telephone batteries and St. Bernard saving. Win-win.
If you have never been to South by Southwest, all this might appear completely outrageous, but trust me: It Is the most interesting you will have at a technology convention.
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